All business owners who interact with customers in their daily work dream of a smart system to help them keep customers happy and coming back, while at the same time knowing exactly when to contact them with new offers that will interest them. But as most of us have found out already, customers are also people who react differently to the same kind of offers.
With the state of the world today, it is extra important to keep track of your customer health score. By knowing how your customers are doing, it will be easier for you to know how to create the most attractive offer for them.
Why Use a System for Managing Customers?
The main reason for using a system for managing your customers is that it will save you time. Time saved means more time for actually helping customers.
A system will also allow you to easily dig deeper into the data. You can create different groups that check different metrics. Naturally you will also be able to set different triggers for the different groups. For example, you may want to create one group for people booking suites regularly and one group for first-time customers.
Triggers and Responses
Once you have your customer groups, you can create triggers for them. An example trigger could be that the recurring guests have not contacted you for a set period of time. Create a response to the trigger by sending a reminder to yourself to contact them with your current offers.